Facebook To Add Labels On Content From State-Run Media
Facebook Inc on its platform will begin assigning special labels to Russian, Chinese and other media affiliated with national governments, and later this summer will block any advertising in such media aimed at US users, according to the published official statement of the social network..
According to an incomplete list provided by Facebook, the world’s largest social network will tag the profiles of the Russian news agency Sputnik, Iranian Press TV and the Chinese news agency Xinhua. Facebook plans to assign special labels to approximately 200 profiles at first..
Facebook will not label any American news organizations, as the social network believes that even state-owned media in the United States conduct an independent editorial policy, said in an interview. Nathaniel Gleicher, Head of Facebook Cybersecurity Policy.
Facebook, which has acknowledged its inability to stop Russia from using its platform to interfere in the 2016 U.S. presidential election, has since tightened protections and introduced stricter transparency requirements for page content and ads on its platform..
Facebook will not use special media shortcuts associated with individual politicians or parties, which Gleicher said could push apart. «very shaky boundaries».
«We want to start with the most critical cases», – he said.
Spokesman for the Ministry of Foreign Affairs of China Geng Shuang told reporters during a daily briefing on Friday in Beijing that social media should not selectively impede media outlets. «We hope that an appropriate social media platform will be able to postpone ideological bias and maintain openness and recognition of the role of the media in each country.», – he said.
Facebook is not the first company to take such action..
YouTube, owned by Google Alphabet Inc., in 2018 began identifying video channels that primarily broadcast news content and are funded by national governments. But critics argue that YouTube has failed to assign special labels to some government news agencies, giving them the opportunity to make money from advertising by posting disinformation and propaganda videos..
Facebook also said it will ban ads targeting US-controlled entities. «due to precautions» ahead of the presidential elections in November. Ads on other pages will be labeled accordingly.