On Thursday, Huawei challenged Apple’s new iPhone 11 with a new line of Mate 30 smartphones. The company unveiled its own apps and tackled the critical issue of accessing Google services..

During a presentation in Munich, the Chinese manufacturer announced that its new Mate 30 Pro and Mate 30 devices are more compact, their cameras are more sophisticated, and the screen is brighter than Apple’s latest iPhone..

Sales Director Richard Yu showcased the new models for the first time at such an event since President Donald Trump hit Huawei with a U.S. export ban in May..

The fate of a new smartphone in Europe will depend on whether customers buy these devices without access to software and applications supported by Google..

Yu said the new smartphones will offer their own line of apps, and the company will spend $ 1 billion to drive the promotion of its Huawei Mobile Services app ecosystem. Huawei hasn’t revealed when new phones will ship in Europe.

Huawei said the Mate 30 will start at € 799 (US $ 884), the top-end Mate 30 Pro from € 1099 and the Mate 30 Pro 5G from € 1199. The company has unveiled a new version of the Porsche design, which will sell for 2,095 euros.

By comparison, the Samsung Galaxy S10 5G retails for $ 1,299 and the iPhone 11 Pro for $ 999, but the model lacks 5G connectivity..

Yu also showcased wearable devices, including the GT-2 smartwatch and the Earbuds 3 wireless headphones, which he says have the best noise canceling performance on the market, and smart TVs with AI features..

«Despite all the challenges and challenges it faces with Huawei, the company remains strong and ready to fight.», – says Paolo Pescatore, telecom and media analyst.

Washington has effectively banned US firms from supplying parts to Huawei, arguing that this poses a threat to national security as the company’s equipment could be used by Beijing for espionage, which Huawei has repeatedly denied..

World’s second largest smartphone maker expects US ban to cost $ 10 billion.

The presentation in Europe highlights the importance of this 500 million consumer market in a region where Huawei has already lost 5% market share following the US ban, even as Chinese consumers rallied to support the manufacturer..

Huawei launches an online marketing campaign in Europe under the slogan «Rethink the possibilities», engaging fans to talk about the launch.

Huawei challenges the iPhone 11 with the new Mate 30 line of smartphones

The Mate 30 will run on an open source version of Android, not the current version licensed by Google.

Smartphones will not be able to use Google Mobile Services to access the Play Store and download applications such as Gmail, YouTube, or maps. Instead, Huawei will offer consumers its own interface that will allow access to some of Google’s apps..

Yu didn’t mention the Google issue in his presentation.

Analysts say that without these Google services, consumers won’t be interested in a phone unless Huawei can convince them that its features are unmatched and the alternative software is stable and easy to use..

Huawei says that «brain» phone – the Kirin 990 chipset unveiled at the recent Berlin tech show – beats the Qualcomm 5G-based QG phones already on the market by leader Samsung.

Specifically hardware configuration «big core-tiny core» means it can run power-hungry applications such as artificial intelligence or support online games while conserving battery power for routine tasks.

«Huawei confidently beats Apple when it comes to form factor design, but even these beautiful devices will struggle without the Google ecosystem.», – analyst Richard Windsor believes.

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